The Impact of Influencer Marketing on Consumer Purchase Decisions: A Study of Millennials
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The Impact of Influencer Marketing on Consumer Purchase Decisions: A Study of Millennials has 26 facts recorded in Dontopedia across 1 reference, with 5 live disagreements.
Mostly:finds(4), focus areas(3), has focus(3)
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providedStudyRecommendationProvided Study Recommendation(1)
- Assistant
ex:assistant
publishedPublished(1)
- Journal of Retailing and Consumer Services
ex:journal-of-retailing-and-consumer-services
publishedStudyPublished Study(1)
- Journal of Retailing and Consumer Services
ex:journal-of-retailing-and-consumer-services
Other facts (25)
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| Predicate | Value | Ref |
|---|---|---|
| Finds | influencer marketing can positively influence millennials' attitudes toward a brand | [1] |
| Finds | increases millennials' likelihood of making a purchase | [1] |
| Finds | positive influence on millennials' attitudes | [1] |
| Finds | increased purchase likelihood for millennials | [1] |
| Focus Areas | Trust | [1] |
| Focus Areas | Credibility | [1] |
| Focus Areas | Social Norms | [1] |
| Has Focus | Trust | [1] |
| Has Focus | Credibility | [1] |
| Has Focus | Social Norms | [1] |
| Author | Kapoor K K | [1] |
| Author | Kumar V | [1] |
| Found That | influencer marketing positively influences millennials' brand attitudes | [1] |
| Found That | influencer marketing increases millennials' purchase likelihood | [1] |
| Rdf:type | Study | [1] |
| Publication Year | 2019 | [1] |
| Published in | Journal of Retailing and Consumer Services | [1] |
| Volume | 47 | [1] |
| Page Range | 274-283 | [1] |
| Target Demographic | Millennials | [1] |
| Investigates | impact of influencer marketing on millennials' purchase decisions | [1] |
| Has Page Range | 274-283 | [1] |
| Is Type of | Empirical Study | [1] |
| Was Published in | Journal of Retailing and Consumer Services | [1] |
| Has Study Type | Empirical Study | [1] |
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References (1)
ctx:claims/lme/1389a972-873e-42f8-8f50-af03679bf489- full textbeam-chunktext/plain19 KB
doc:beam/1389a972-873e-42f8-8f50-af03679bf489Show excerpt
[Session date: 2023/05/30 (Tue) 02:38] User: I'm looking for some research on consumer behavior and social media. I recently presented a poster on my research on the effects of social media influencers on consumer purchasing decisions at an…
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